Disney’s new leadership is reportedly done making excuses for Star Wars. According to information shared by Doomcock from the Overlord DVD YouTube channel, citing his own Hollywood sources, Josh D’Amaro held a closed-door meeting with the entire team last week, and what allegedly happened inside could mark the first real course correction for the franchise in years. It’s important to note upfront that none of this has been independently confirmed, so it should be treated strictly as unverified rumors.
The first sign something was brewing came on May 29th. Doomcock says a source told him D’Amaro was toying with the idea of canceling Ahsoka season 2 outright, even though the season is reportedly already shot and ready to air. The same message claimed D’Amaro was unhappy with both Dave Filoni and Jon Favreau, raising questions about whether their days at Lucasfilm are numbered.
Two days later, on May 31st, things escalated. A second tip reportedly revealed an email had gone out from D’Amaro ordering the entire Lucasfilm staff to report to Skywalker Ranch the following Monday morning, with Filoni and Favreau allegedly summoned ahead of everyone else. A follow-up message that same day claimed D’Amaro was making his frustration with The Mandalorian and Grogu very clear, something made even more notable by the fact the email reportedly went out on a Sunday.
What allegedly went down inside the meeting
The most detailed claims came on June 9th. Per Doomcock’s source, D’Amaro told the room directly that the current story group “was not working” and that consumers were unhappy with the product, reportedly using the word “consumers” multiple times instead of “fans.”
He’s said to have asked teams of six to start pitching new story ideas pulling from both new concepts and existing Star Wars material, with the old Expanded Universe, the same one Kathleen Kennedy rebranded as Legends, potentially back in play, Heir to the Empire included. There were also rumblings of a temporary downsizing while Disney rethinks the franchise’s overall direction.
If accurate, that’s a serious tonal shift. Calling people “consumers” instead of “fans” frames Star Wars as a product that has to earn its audience back, not a cause to be defended regardless of quality. That’s accountability, and it’s exactly what’s been missing.
The numbers forcing this conversation
This meeting didn’t happen in a vacuum. The Mandalorian and Grogu has been bleeding at the box office, pulling in just $4.8 million over a recent weekend from more than 2,600 locations, with a domestic total around $165 million.
Worldwide, it sits at roughly $252 million, putting it on pace to fall short of Solo’s $393 million run, a film that was already considered the franchise’s previous low point. That makes Mando and Grogu the biggest box office disappointment in Star Wars history.
Streaming hasn’t offered any relief either. Skeleton Crew: Shadow Lords Maul, featuring Darth Maul and a guest appearance from Darth Vader, has reportedly failed to crack the Nielsen top 10 streaming originals list. This is Star Wars, a brand that used to dominate every chart it touched, now struggling to land a show with two of its most popular villains anywhere near the top.
With Kathleen Kennedy gone and Bob Iger having stepped down, this leadership team inherited the wreckage without creating it, which puts them in a strong position to make real changes without old decisions following them around. Whether any of this actually fixes Star Wars remains to be seen, but if these rumors hold up, Disney may finally be willing to ask why its biggest franchise stopped working.
So, do you think Disney can actually turn Star Wars around at this point, or has too much damage already been done? Sound off below!