If you’ve been holding off on upgrading your rig, you might want to pull that trigger sooner rather than later. Power supplies and CPU coolers are officially joining RAM and SSDs on the “everything costs more now” train, and it’s not looking pretty for PC builders.
The AI boom keeps taking casualties
We’ve already watched memory and SSD prices climb throughout recent months thanks to AI data centers gobbling up everything in sight.
High demand from the AI sector pushed storage costs through the roof across the board, and now two more essential components are getting hit.
According to a notice from Guangzhou Xinhong Zhengdian Electronic Technology, the culprit this time isn’t just AI demand, it’s the raw materials themselves.
Copper, silver, and tin prices have been climbing steadily over the past few months due to global market conditions, and since these metals are absolutely crucial for manufacturing PSUs and cooling solutions, the cost increases are getting passed straight down to consumers.
The company revealed that upstream suppliers sent an urgent notice confirming factories stopped accepting orders at previous prices as of January 6. Any orders placed after that date are being calculated with updated pricing, meaning the price bumps are already in effect.
How much are we talking?
Power supplies are looking at price adjustments between 6% and 10%, which isn’t catastrophic but definitely stings when you’re budgeting a new build.
CPU coolers are getting hit with a 6% to 8% increase since heatsink prices are jumping by the same margin. But here’s the real kicker: starting February 1, 2026, all promotional pricing policies are getting axed.
No more discounts, no more special deals. And on top of returning to standard pricing, over 90% of products are expected to see an additional per-item price increase.
So if you’ve been eyeing that beefy 850W platinum-rated PSU or that sleek AIO cooler for your gaming setup, now’s probably the time to hit that buy button before your wallet takes an even bigger hit next month.
Stay locked into Geek Realm Hub and follow us on Facebook for all the latest PC hardware news and deals before they disappear!