What should’ve been a joyful moment celebrating Tomori Kusunoki’s marriage turned into a toxic mess. The voice actress behind Makima from Chainsaw Man announced her wedding on December 31st, and while most fans sent their congratulations, a disturbing video went viral showing a Japanese fan literally burning a Yuki Setsuna plushie, the Love Live! Nijigasaki character Kusunoki voiced until 2023, claiming he felt “betrayed” by the news.
When obsession crosses the line
The incident highlights the dangerous mindset of “gachi-koi” fans, those obsessively attached individuals who blur the line between fiction and reality. These fans didn’t just react to the marriage itself, they lost it over the revelation that Kusunoki had a boyfriend since her student days.
Online forums like 5ch and X exploded with resentment from a vocal minority, with comments like “She hid her boyfriend this whole time while selling us merchandise”. The entitlement is staggering.
The irony? They torched a plushie of a character Kusunoki had to leave behind due to health issues back when she was replaced by Coco Hayashi. It’s proof that blind obsession doesn’t distinguish between the real person and fictional roles.
Fandom fights back
Thankfully, the overwhelming majority of the community immediately condemned the video. Fans flooded social media defending Kusunoki’s right to privacy and a normal life, calling out the toxic behavior as irrational and disturbing.
Many pointed out that voice actresses are human beings first, entertainers second, and they don’t owe anyone their personal lives or relationship status.
Kusunoki, known for iconic roles including Makima in Chainsaw Man and previously Yuki Setsuna in Love Live! Nijigasaki High School Idol Club, has built a respected career in the industry. The fact that a minority of fans believe they have ownership over her personal choices shows how parasocial relationships can spiral into something genuinely unhealthy.
This incident serves as yet another reminder that the entertainment industry, especially in Japan’s idol and voice acting culture, needs better boundaries between creators and consumers.
Celebrating someone’s happiness shouldn’t be controversial, and burning merchandise over a marriage announcement isn’t fandom, it’s obsession.
Want more anime and geek culture news? Follow Geek Realm Hub on Facebook and stay in the loop with everything happening in the community!